Archive of July 2008
I'm sure I won't remember this word
The word “lethologica” describes the state of not being able to remember the word you want.05:24 PM
‘Descriptive work’ apart from theory does not exist. We ask the questions that our theories tell us to ask.
Emote with your hands
Apple’s “guided tours” are really well-crafted: informative, engaging, and a great showcase for their products. Most tours are led by Apple employees — like the new iPhone 3G tour by Bob Borchers, senior director of worldwide iPhone product marketing.
For amateur actors, the tours are quite good, for which the directors of the videos should be given credit. But the one thing the directors get wrong, I think, is overcompensating for what might otherwise be dry delivery by coaching the actors to make lots of hand gestures — or at least the same gesture, over and over and over again. In the new iPhone guided tour, Bob’s hands are out of control.
12:33 PM